Internet escorting is a business; a business that requires marketing to a self-defined target audience. Escort work ranges from courtesans to independent escorts to sugar babies to survival sex workers. All can benefit from maximizing their Internet presence to earn more money. After all, money is the #1 reason people enter sex work.
Websites have come and gone over the years, especially after the passage of SESTA/FOSTA in March 2018. But the concepts of discovering your ideal persona, advertising to potential clients, navigating the escort review system, and handling the public side of your business remain the same. Book 2: Advertising and Marketing is exhaustively detailed to enable escorts to create a successful, sustainable persona and business.